Our Story

In 2018, our founder James wanted to find a way to direct his creative energy into something positive and exciting. With a passion for unique designs and comfortable clothing, he wanted to create a brand that would stand out and represent the mentality:  

Stand Tall. Stay Unique Adapt + Achieve.  

10% of our proceeds are donated to the Giraffe Conservation Foundation to bring more awareness and support to the cause of saving Giraffes. We encourage you to donate to the GCF directly as well! Learn more about the GCF here! Let’s go!!! 🙂

Giraffe Conservation Foundation Adoption Certificate for jiraffe ThreadsThank you so much for your support. 

James / Founder



  • I love what you guys are doing here! Nothing more exciting than to see a company emerge with the drive and determination to succeed and inspire others to do the same AND support a good cause all at the same time! On top of all that, the logo is just plain sick and the slogan “Stand Tall” is genius. I look forward to watching this company grow. If you guys crush it and decide to go public you can bet I’ll be first in line for that IPO. Cheers

  • Beautiful introduction, wow, I am charmed after reading “about us” and “put back” on your site about Kunene and about detailed description of giraffes and all the information about the whole thing on awf.org. I want 100% to support your mission, I love your job, I am 25 years old and I want to prove something.
    Sincerely, Johnny Happy

    Letter in a bottle

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